Economic Development


By: Candice Aman

Photo by: Savore

Spirits were high as a surge of hope and anticipation pulsed through the air when guests began arriving at Mercado La Paloma, a bustling marketplace and economic development project in South L.A. that houses various vendors, services, and non-profits, for its 10th anniversary fundraising event on Friday.

Called “Taste of Mercado La Paloma,” the event celebrated the Mercado’s growth and impact upon the surrounding community by showcasing the best of what it has to offer: food, art, culture, and most importantly, the people that has helped to shape the project during the last decade.

“I don’t think that there’s been a plan for [the Mercado] to take 10 years to get to this point,” Bruce Saito, Executive Director of the Los Angeles Conservation Corps and the night’s Master of Ceremonies said. “It’s been a challenge all those years but this place has made an incredible impact on the community.”

As a division of the Esperanza Community Housing Corporation (ECHC), an organization that strives to achieve long-term community development, Mercado La Paloma continues to be invaluable resource for the surrounding neighborhood by providing residents the opportunities for jobs, education, and healthcare all under one roof.

Julie Gutman, Executive Director of Program for Torture Victims (PTV), a non-profit dedicated to helping torture survivors from all over the world rebuild their lives, recounted stories of doing business from unstable work environments before finally coming into the Mercado in 2001.

Full article: http://caman.ascjweb.org/midtermaman.html

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Growing enthusiasm for his national cuisine helped chef Ricardo Zarate achieve his dream of opening a Peruvian restaurant after a decade of frustration. Mr. Zarate, who went to cooking school in Lima, spent 12 years working in high-end Japanese restaurants in London.  Convinced that Peruvian food deserved a place on the world stage, he began hunting for investors in 2001, but couldn’t convince enough deep pockets that it was the next big thing. Finally, in 2009, while living in Los Angeles, he pulled together $30,000 and opened Mo-Chica, a stand serving six dishes in a market food court in downtown Los Angeles.

Read more: The Next Big Thing

Join us for a Community Collaborative Celebration “Recognizing Our Riches!”   With you involved, South L.A. will be a healthier place to live!  Meet more than 30 community organizations working together to bring more parks, safer streets, healthier food options and affordable housing to our communities.  Let’s Learn, Talk and Plan together to Improve South Los Angeles. ¡Si se Puede!

Spanish/English translation and child care will be provided.  Breakfast and snacks.  And some surprises too!

Date:            Saturday, April 16th, 2011

Time:          8:00 a.m. – 12:30 p.m.

Address:   Bethune Middle School

                      155 W. 69th Street

                      Los Angeles, CA 90003

Please bring plastic bottles to help support the recycling program at Bethune Middle School.

R.S.V.P. Cynthia Rojas at cynthiarojas@socialactionpartners.org or call (213) 493-6543.

Health as a Human Right in South Los Angeles.

The Los Angeles Neighborhood Initiative Celebrated their Eigth Annual Community Forum at the USC Davidson Conference Center at the USC Davidson Conference Center.  The forum included several workshops that highlighted successes and challenges in our community. 

Worshops: Beat on your Street, Potato Chips to Produce, Promotores, Some like it hot, Community walking groups, gridlocked, L.A.’s Untapped Markets, South L.A. update.  

Esperanza Promotoras: Norma Linares, Olivia Mendez, Evelia Castañeda, Rosita Giron, Elizabeth Guevara, Aurora Flores, Norma Benitez, and Maria Bejarano.

I’ve finally shed my scared-eater skin and decided to try new styles
of cuisine. The decision came to me on New Years 2008, when I devised
my 101/1001 list. “Hey Evan,” I thought to myself, “Why don’t you try
to eat more than American and Italian food for a change? Other people
do, and they don’t all get food poisoning every day!” So I’ve been
trying new things. Tonight I suggested a Peruvian place to Nicci
called Mo-Chica. She almost suggested somewhere else, but then she
read the Yelp reviews and changed her mind. Good thing for us, we had
an amazing dinner tonight. Mo-Chica has definitely been the best
adventure in new cuisine I have taken.

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The eatery is located near the campus of USC, at 3655 Grand Avenue.
The building which houses it goes by the name Mercado La Paloma. The
best description of the place would be a standalone food court. There
are a half dozen small restaurants inside. Each one has a few tables
dedicated to its clientele. As Nicci and I approached the counter at
Mo-Chica, a young woman helped us to a table for two near a small
stereo speaker emitting Peruvian music. She handed us two menus, and
proceeded to describe the appetizers to us. At first, we decided on
Causa Del Dia (potato salad of the day), but after our waitress told
us that the Ceviche was “famous,” we switched our order. After a few
questions about the main courses, Nicci and I decided on our dishes:
she ordered Aji De Gallina, and since I was planning on ordering that
I quickly switched my order to Arroz Con Pollo. Nicci snidely
commented something about my ordering chicken and rice, but after I
told her I was interested in seeing how it was prepared in Peruvian
cooking she understood my choice.

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The ceviche took about ten minutes to prepare and serve. The portion
might be considered by folks looking for hearty portions to be too
small for two people to share. I think we were both satisfied by what
we were able to eat. The dish was prepared with a handful of raw sea
bass cubes, cilantro, corn nuts, hominy, and seaweed in a spicy,
lemony and milky sauce. Everything tasted really fresh. The light
ingredients in that size portion made for an excellent starter. For
$5, it almost felt like theft!

The presentation of the main courses was stunning for such a small
place. Each dish was served along with its sides in proper china, on a
large wooden tray. The plating was remarkable. You’d never think you
were in a warehouse-like marketplace by the way everything was served.
Nicci’s Aji de Gallina was described as shredded chicken, walnuts,
hardboiled egg, and boiled potatoes in a bread sauce. It looked like a
yellow curry, and smelled kind of like alfredo sauce, but the flavors
were definitely Latin. In actuality the sauce was a combination of
yellow chillies, milk and bread. Our waitress was kind enough to
describe all the components of the dish. It was served with a side of
green beans, bread, and rice with hominy. The green beans were
surprisingly sweet. The side of white rice gave us the chance to
sample a trio of homemade sauces. One was a savory cheese/bread sauce,
one was a moderately spicy mustard-colored sauce, and the red sauce
packed a pretty good kick.

My dish, chicken breast (plus one leg) and sauteed rice with peas,
carrots, tomato, onion and cilantro, was served in a salsa madre. It
came with a side salad, sweet green beans and bread. The mixed greens
salad was lightly dressed and — like the ceviche before it — tasted
remarkably fresh. The chicken was well-cooked, crispy on the outside
and tender on the inside. The rice was expertly flavored, and did not
require any of the three sauces I chose to liberally mix into the
dish. The portion size was perfect — not to hearty, just enough to be
sufficiently full upon completion.

As we were finishing our dishes, our waitress returned to the table
and said that the chef had decided to cook for us a dessert — free of
charge — which she called an “experiment.” It was a carob mousse. She
said it would be chocolate-flavored, but I don’t think there was any
actual chocolate in the dish. The first taste completely took us by
surprise. We were not expecting such a delicate yet rich treat. If
they made a beer with that roasted coffee-like sugary flavor I’m
pretty sure I would fall in love with it. Aside from its phenomenal
taste, the dish served a second purpose as the perfect palette
cleanser. Any hint of fire from our spicy main courses was immediately
smothered by our cool, decadent dessert.

The meal we ate at Mo-chica was outstanding. I was shocked to learn
that they’ve only been in business for three months. From the local
music to the stunning presentation and bold Latin flavors, I could not
have asked for a better introduction to Peruvian cuisine. What’s more,
the entire meal cost less than $30! The kind staff and chef at
Mo-chica deserve to be singled out as incredible and friendly food
preparers and providers. The choice to gift us a free dessert was a
very kindhearted gesture, and shows a commitment to customer service
that one rarely finds in Los Angeles. Hopefully once they make enough
money they will open more locations. Nicci and I both look forward to
returning in the very near future to this culinary gem near USC.

Oh, yeah, Mo-chica also delivers! Amazing!

Mo-Chica
3655 Grand Ave.
Los Angeles, CA 90007
Mon. – Sat. 11:00am – 10:00pm

By Evan ~ August 7th, 2009. Filed under: dining out.

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The Mercado La Paloma is a site of transformative change.  The space is a former garment sweatshop which Esperanza has transformed into a vibrant marketplace.  The Mercado Houses 14 small family-owned businesses.  All of our Mercado vendors are first time successful business owners, creating job opportunities for our community, serving healthy authentic food, and selling handmade art crafts.

 A recession Obsession is, 1) a meal so great that it stays in your mind long after digestion’s end, and, 2) plays nice with your sensitive wallet.  Is there a better place than Los Angeles to eat a wide variety of amazing food that so happens to be inexpensive?  Probably not.  We’re as lucky as we are well fed.  We last obsessed over Tandoori tacos, and KyoChon’s Korean Fried Chicken.  Today, we obsess…

Full article: Recession Obsession: Mercado La Paloma

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